Ad Campaigns And Catalogues #193

Below: Christian Lacroix makes a comeback with a menswear collection for SS2011... Under the creation director of Swiss-French designer, Sacha Walckhoff... A collection that traces the effortless styles of a Parisian men travelling South to the sun kissed shores of the Azures and French Riveria...

Christian Lacroix Spring Summer 2011 Menswear

Christian Lacroix may be out of fashion action with the bankruptcy of his namesake label. Apparently his legacy has such profound influence on the french fashion scene that it lives on, albeit thru the vision of another creative mind at the helm and under new investors.

Surprisingly, the once famed womenswear and couture luxury brand will make a comeback not for the ladies, but for us guys.

Under the new creative direction of Swiss-French designer, Sacha Walckhoff, the first menswear collection is a real understated charm, although deviating much from the opulent collections Lacroix himself used to do for womenswear.

I must say, I love the new collection.

Set with inspirations from the South of France, towards the French Riveria and Azures, it's about the elegant style of a strong and sensitive Parisian man headed to sun drenched shores for a getaway. A certain “Joie de vivre”, a live and let live way of life “à la Français”.

Smart captain jackets, espadrilles shoes, fine popline shirts, sailor's pullover are just some of the fine pieces presented in the collection. Accents of acid coloured pinks and greens set against whites and navy evoke a cheerful sense of summer seaside escapade.

Sacha Walckhoff has injected romance in this new collection, enriched with a french attitude. If this collection takes off, Christian Lacroix might just be the new name to turn to for guys who appreciates timeless charms of a modern dandy.

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Source: Christian Lacroix