Below: Sweatshirt frenzy continues for Fall Winter 2013... what was once a garment reserved for sports, it's now a major fashion statement... Thanks to Givenchy and Kenzo who propelled Sweatshirts to fashion stardom with their eye catching prints and colours.
Below: Brands are realising the unstoppable appeal of sweatshirts... so look out for more options to appeal to different tastes... From Carven's Michael Wolf photo print to Ami's rustic Bear heads... there's one for everyone:-)
What was once reserved for the sporting arena or the gym... is a now huge fashion star. Yes, I am talking about the much frenzied Sweatshirt. Thanks to Givenchy and Kenzo, 2 of the pioneers who put this once boring and unsightly garment into the fashion forefront. Credit goes to them for their bold colours and eye catching prints such as the Tiger and Rottweiler. Now everyone wants a piece of the sweatshirt action. They sell out fast and often do not even last till the sales. Guys also find more wear in sweatshirts than high maintenance wools, making them a useful and wearable piece to add to their wardrobe.
Relatively low cost and easy to manufacture, brands understood the potential of this money making fashion phenomenon. So for Fall Winter 2013, look out for many more options if you are just getting into the sweatshirt showdown. French label, Ami has a quirky bear head design and Carven featured a graphic antler and Michaeal Wolf photographic print for theirs. Balenciaga continues their Sci-Fi Egyptian antics while fast rising Italian brand MSGM churns out the most eye catching quilted florals and abstract camouflage prints. Of course, veteran Givenchy and Kenzo are still unstoppable as leaders in sweatshirt designs. Doberman prints ensure sell out for Givenchy while Tiger heads, funky eyes and cloud prints continue to appeal for Kenzo.
Below: Kenzo is still the undisputed leader in sweater shirt designs... for Fall Winter 2013, look out for Eye icons, Tiger heads and cool Cloud pattern:-P
Below: Fast rising Italian label, MSGM has amazing quilted florals and camo prints while Balenciaga proposed Sci-fi Egyptian motifs. McQ (Alexander McQueen)'s swallow print versions are just as fun:-)
Which sweatshirts are you ready to adopt for this Fall Winter 2013? Just in time to keep you warm and toasty while making a fashion statement for the new season!
obsessed with eye pattens KENZO sweatshirt!
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