Monday, 30 May 2011

Ad Campaign And Catalogues #221

Below: Check out the new Louis Vuitton Fall Winter 2011 Ad Campaign...

Louis Vuitton Fall Winter 2011 Ad Campaign

Louis Vuitton's Fall Winter 2011 Womenswear runway presentation may have filled you with evocative feelings of fetishism, old world hotel porters and french maids, the concept for the corresponding ad campaign surprisingly bears little sign of this 'fantasy'. Instead Marc Jacobs and photographer Steven Miesel chose to be inspired by a story of vintage cars and the beautiful female passenger that travelled in them. Varying ideas it may be, the result was nonetheless no less impressive.

Bearing a classic feel and a romance of old world travel... those girls are beckoning out to you to share a ride. Of course... who wouldn't adore the alluring new Fall Winter 2011 bags and accessories that had every fashion fan talking even before debutting in stores (those hand cuffs inspired 'fetish' bracelets and furry bags are TDF!)

The Louis Vuitton Fall/Winter 2011-2012 campaign shoot was a complex and carefully coordinated operation involving not only six young, up-and-coming models, five vintage cars and their chauffeur, but also seven pairs of pedigree dogs.

"Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women. It's a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin." Marc Jacobs, Louis Vuitton Artistic Director

These striking scenes take up the narrative of the Louis Vuitton fashion show at the point where the woman leaves her hotel and steps – along with her pet pooch – into her chauffeur-driven limousine. "Who wouldn't want to be this gorgeous young woman in the back seat of this beautiful car?" asks Marc Jacobs. "And wherever she's going, she's dressed in style this season by Louis Vuitton."

Look out for these fascinating ads in magazines from Aug 2011.

Source: Louis Vuitton

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