Tuesday, 29 July 2014

Salvatore Ferragamo Fall Winter 2014 Mens Advertising Campaign

Below: Salvatore Ferragamo Fall Winter 2014 Mens Advertising Campaign starring Felix Hermans and Jason Anthony and shot by Mert and Marcus. Gorgeous coats from the runway show featured... the stripe details are amazing as does the colours.
Below: Break away from predictable monochrome for the upcoming Fall season... the multi-tier stripe coat in orange and blues are a must have!

Salvatore Ferragamo Fall Winter 2014 Mens Advertising Campaign By Mert & Marcus

The perfect balance between nature and humanity. Harmony and emblematic simplicity, the sine qua non of silent story-telling as captured by Mert & Marcus while exploiting clear daylight against a dark background that emphasizes the notion of being suspended in time. This is Salvatore Ferragamo’s latest Fall Winter 2014 mens advertising imagery.

The mens collection was inspired by creative director, Massimiliano Giornetti’s collection of rugs. It may seemed like a mundane and unusual source of inspiration, but the designer reckons homespun textures enables him to explore a 3-D study of fabric. “After exploring the idea of frenetic life in big cities,” he said, “I wanted something more intimate.”

The motifs that ran across coats, jackets, and suits—stripes, woven threads, and even abstract kilims—were borrowed from rugs and blankets, but like their inspirations, they’re only half appreciated by sight alone. These clothes looked designed to be touched. (Click here to view the runway images)

I love the homage to cosier themes, where the clothes now lived a more intimate reality, making them that much more relevant to the regular guy. The striped coats inspired by vintage military designs were a thumbs up for me. The multi-tier orange/blue coat and the brown with striped collar and hem details are my favourites for the season. Gorgeous winter protection that deviates from the predictable monochrome palette.

Salvatore Ferragamo has definitely taken the right steps to make the brand more contemporary and appealing to the younger fashion forward guy. Give me those coats anyday for the coming fall season. I will find a reason to immerse in winter climates outside of Singapore for sure:-P
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Source: Salvatore Ferragamo, Style

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