Friday, 21 October 2011

Ad Campaigns And Catalogues #237

Below: Versace for H&M Ad Campaign... This is one of the most anticipated collaborations for the year. There are so many must-have pieces that will be sure to get fans queuing day and night for... Are you ready? Loving the graphic print shirt (S$79.90) and denim trousers (S$119) featured below for the boys... The buckled trainers is priced at S119. Who will wear the patterned pieces top to bottom? :-P

Below: LBD that is a must have in all girls wardrobe... Versace style... (Silk Dress S$249)
Below: Floral patterns and strong colours, signature of the house are applied onto tops and trousers and even accessories. Ladies, get ready for flower power... (
Versace For H&M: The Most Anticipated Collaboration Of The Year

Everyone must be waiting with bated breath for more information and imagery for the upcoming Versace For H&M Collection. Due to hit stores worldwide in a few weeks (17 November), many have already been teased and excited by preview pictures of this designer collaboration and want to see more. What else can we expect from the collection? The wait is finally over...

Today, I am pleased to share the many many pics I just received from the press kit. From Ad Campaign imagery to lookbook pics to product pics and even pricing in SGD! What are you waiting for? Go to my facebook fanpage for a full array of temptations that are gonna stir up your queuing frenzy when the collection hits stores on 17 November.

For the most diehard fans, there is even a home collection included to ensure you are dressing and living the Versace for H&M collection come the launch day. Here's a synopsis of Donatella's concept and direction for this collaboration:


Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. Also for the first time an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available in around 300 stores worldwide, as well as on-line, from 17th November.

“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” Donatella Versace.

“Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.” Margareta van den Bosch, creative advisor at H&M.

Versace’s collection for H&M includes many of the iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

For H&M, Versace has revisited some of its most famous prints, which for women are used on pieces such as dresses, short pleat skirts, velvet bomber jackets, leggings and jeans. Meanwhile the importance of leather for Versace is reflected in leather jackets that come decorated with gold studs and zips. Accessories include a high-heeled laced boot and a studded suede high-heeled sandal, along with studded leather bags as well as velvet bags covered with the Miami palm print.

Below: Pretty in pink... Love the stud details! (Silk dress: S$349, Ring: S$39.90, Bag: S$199)

Below: Party in black... (Silk dress: S$249, Bag: S$199, Suede Boots: S$39.90)

Below: Sassy in prints.. (Silk bustier: S$199, Trousers: S$119)

Versace’s men’s collection for H&M is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets, and shirts have metallic wing-tips on the collars. Versace’s palm and optical prints are used on T-shirts, as well as on thin-knit cashmere sweaters, while print is also used on velvet bombers, jeans, and even underpants.

There’s leather in the men’s collection too, with a quilted leather jacket trimmed with gold studs in the Versace classical Greek pattern, which is repeated down the sides of black cotton shorts and a rolled-sleeve T-shirt. Accessories include embellished beanies and patterned caps, embellished or print scarfs, as well as hi-top sneakers and the perfect dress shoes.

Versace’s home pieces for H&M take full advantage of the house’s iconography, with pillows and a bedspread resplendent in the multicolour floral Japanese fan print, bringing the complete Versace lifestyle to H&M.

Below: Graphic prints for the boys...
(Blazer: $249, Denim Trousers: S$119, Shirt: S$79.90)

Below: The boys are getting equally fabulous pieces, I need this look!
(Blazer: $299,
Trousers: S$99.90, Leather Belt: S$99.90, Tank Top: S$59.90)

Below: Call of the wild... I must have this sweater!
(Cashmere Wool Sweater: $139,
Studded Leather Trousers: S$549, Leather Bracelet: S$49.90)

These are my picks which I must must get my hands on... What about you?:-P

Below: (From top to bottom) Printed Varsity Jacket: $249, Black Shirt with Metal Tip Collar: S$79.90,
Nature Print Cashmere/Wool Sweater: S$139
Below: (From top to bottom) Graphic Print Shirt with Metal Tip Collar: S$79.90,
Black Blazer: S$299, Tank Top W Metallic Dots: S$59.90)
Below: (From top to bottom) Pink Blazer: S$249,
Graphic Print Denim Trousers: S$119, Nature Print T-shirt: S$39.90)
Below: I love the accessories! The bracelet is to die for! (From top to bottom) Leather Bracelet: S$49.90,
Graphic Print Scarf: S$59.90, Studded Leather Belt: S$99.90, Pink Leather Lace-ups: S$159)

See more pictures on my facebook fanpage here and here. 'LIKE' my Fanpage if you enjoy reading this post.

Big thank you to H&M for sharing the pictures and pricing information!

Source: H&M


Pana said...

Totally in love with that Printed Varsity Jacket for $ 249!!

But don't know yet if I am going to get it!?

Like the campaign pics! great!

Seventh Of July said...

I am so excited!!! This post is making me drool over everything. Love it!!!!!!