Monday, 19 December 2011

Ad Campaigns And Catalogues #246

Below: Check out Louis Vuitton's charmingly sweet SS2012 ad campaign... you cannot help but love it:-)

Louis Vuitton Spring Summer 2012 Ad Campaign

Sweetness to perfection is what I would described the latest Louis Vuitton SS2012 Ad Campaign. The whole look and feel of these ads are so ‘eye candy’ delicious, you might run the risk of wanting to bite a chunk off it. The sweet and dominant pink perfectly encapsulates the girly essence of Marc Jacob's SS2012 creation for the ladies.

“The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

In an intriguing echo of the previous season, the SS2012 advertising campaign once again takes up the narrative of the fashion show, continuing it from the point where the woman steps daintily off the pure white fairground carrousel and into the pastel pink paradise of a nearby ice cream parlor. Like the vintage limousines of the Fall/Winter campaign, this vastly different setting – painstakingly recreated in a New York studio, complete with a mouth-watering array of Chantilly-topped sundaes – provides the perfect showcase for the deliciously sweet, airy concoctions of Louis Vuitton’s Spring/Summer 2012 collection.

Up-and-coming models Daria Strokous and Kati Nescher are the lucky pair chosen to sample the parlor’s assorted delights while wearing some of the season’s standout looks, including romantic broderie anglaise dresses, ladylike shifts embellished with strass, studs and 3D flowers, and sorbet colored suits with white lace collars. Accessories, too, feature prominently in the nine visuals, foremost among them the Lockit bag in sheer nylon voile that opened the runway show, the Speedy in powdered, whitewashed crocodile, and the pointed-toe mules in pastel shades with metal toe caps, dainty laces or rows of tiny buttons.

Playful and romantic... a perfect example of how fashion always paint a dream, coercing you to be mesmerised. This LV dream is one that I will gladly fall head over heels for. Definitely a standout and a tough campaign to beat for other brands:-)

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Source: Louis Vuitton

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