Sunday, 21 February 2010
My MANy Bags News #194
Burberry To Stream London Fashion Week Show Live in 3D Globally On 23 February
It is amazing how technology has changed our way of receiving information. Not just contented with live streaming of their runway shows, Burberry has again taken the lead in embracing new technologies and will live stream their upcoming womens show in 3D! Did you hear that? How amazing!
'' We are very excited to announce that we are hosting the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'' Christopher Bailey, Chief Creative Officer
The Autumn Winter 2010/11 womenswear show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010 (That's in 2 days time!), during London Fashion Week.
Burberry will live stream the show in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles. These private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey.
NEW YORK – 3D live streaming event at Skylight studios
PARIS - 3D live streaming event hosted with concept store, colette
DUBAI - 3D live streaming event at The Address
TOKYO - 3D live streaming to La Fabrique for ''Burberry Night''
LOS ANGELES* - 3D streaming event hosted by Tina Brown, editor of The Daily Beast
Burberry is the first brand to broadcast live simultaneous events in 3D worldwide. However, if you are not based or unable to attend the events in these magnificent cities, fret not, you can watched the 2D version at at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.
I have also received the live streaming codes for my blog, so you can view it here as well! So exciting, thank you Burberry! (On a side note, congratulations to Miles on his promotion to Burberry's Public Relations Director Menswear for the Americas! Enjoy New York!)
* Please note all events will be taking place simultaneously in real time, with the exception of the Los Angeles event which will have a delay due to time zone.