Below: Pierre Balmain, diffusion line of Balmain gives us a glimpse of their debut collection for SS2012 with a new video starring model Abbey Lee Kershaw... (Video 1)
Below: Here's Video 2
Diffusion Line: Pierre Balmain SS2012 Collection Video Revealed
The much anticipated lower-priced diffusion line for the exorbitantly expensive Balmain label has revealed their new SS2012 collection video. Pierre Balmain debuts a new film, shot by Inez von Lamsweerde and Vinoodh Matadin, and fronted by Abbey Lee Kershaw who wandered about in the film around Brooklyn and Manhattan with her real-life boyfriend, Our Mountain front man, Matthew Hutchinson.
First impressions from the video... with regards to the clothes... Is Pierre Balmain going to be an overpriced Bebe (and that's not a good association) or is it going to stay close to the extravagant rock star feeling of the mainline? We will soon know when the collection pics hits cybersphere after the full presentation on Sunday, 2 Oct during Paris Fashion Week. Meanwhile, enjoy the video... Abbey Lee Kershaw is a true rock chick and so unlike her persona on the runway.
This film is the first in a series of three, with the second film debuting on Friday, September 30, where the Pierre Balmain menswear collection will take the spotlight. (Excited boys?) *UPDATED: Video 2 is up on this post. Check out the clip above!
Source: Pierre Balmain