Below: You can't help but love MCM's new lmited edition 'Eyes on the Horizon' collection... a collaboration with pop artists, Craig Redman and Karl Maier. Brilliant graphics that's whimsical and amusing:-) Who want the backpacks? I do!
Whimsical Pop Art: MCM x Craig And Karl 'Eyes On The Horizon' Limited Edition Collection
Brand revival continues at MCM, the Munich brand that was 80’s hottest label, sought after by many for their rebellious and loud designs. Now refreshed to appeal to today’s fashion generation, there has been a resurgence of interest in the brand’s iconic Visetos pattern. Their backpacks are now some of the most coveted bags in recent months.
To further this reinvention, MCM has taken new initiatives to increase their appeal. Collaborating with prominent artists for an unexpected interpretation of the brand’s designs is their strategy. Hence, pop art whiz, Craig Redman and Karl Maier has been tapped to collaborate for a limited edition ‘Eyes on the Horizon’ collection. With amusing eyes peeking thru abstract sunglasses or palm trees, water reflections splashed across the Visetos pattern, this is one collection that every fashion fan will love! I am adoring the bright summery colours and the eye catching graphics which adds plenty of fun to your summer style.
Look out for Craig and Karl’s inviting pop art expressions on hot MCM favourites such as backpacks, document portfolios and pouches. Totes and small accessories from wallets to key rings are also pieces not to be missed.
The complete collection will be available in MCM flagship boutiques and selected retailers worldwide in June 2013.
About Craig & Karl: Craig Redman and Karl Maier, live in different parts of the world but collaborate daily to create bold work that is filled with simple messages executed in a thoughtful and often humorous way. They specialize in illustration and installation.They have exhibited across the world, most notably at the Musée de la Publicité, Louvre and have worked on projects for clients like Google, Nike, Apple, Vogue and The New York Times.
Below: Document portfolios, clutch bags and totes are just some of the designs for MCM x Craig and Karl 'Eyes on the Horizon' collection...