Friday, 25 July 2014

Versus Versace x Superga Fall Winter 2014 Canvas Sneakers

Below: Want some funky prints and affordable designer kicks... here's Versus Versace x Superga sneakers to get you excited about!
Versus Versace x Superga Fall Winter 2014 Canvas Sneakers

In the competitive world of social media, standing out from the millions of like minded exhibitionists have been an ‘arduous’ effort. Getting onto street style photographer’s lens or garnering vast amounts of Instagram likes have been a steadfast trend for fashion fans all over the world.  It is what I call the peacock syndrome. Everyone prunes n shows off to visually compete for social approval. Perhaps that explains why colourful,  provocative prints gets readily embraced and is the express lane to getting noticed. GivenchyKenzoMSGM and many more designers have all leverage on this prints frenzy.

Kenzo has done their fair share to collaborate with street cred brands to bring their designs to a more accessible level. Their collaboration w Vans sparked off a buying craze as does the recent Riccardo Tisci X Nike sneakers.

But Kenzo ended their Vans collaboration after Fall Winter 2013. So if you want to fill the void for some accessibly priced designer kicks, perhaps the new Versus Versace collaboration with Italian shoe brand Superga will get your attention. Applying one of the key prints from the VERSUS VERSACE FW14-15 collection onto Superga’s historical SUPERGA 2750 model, the result is one pair of eye catching, fun and colourful design that captures the rebellious new style of VERSUS VERSACE. Clashing vivid colours and cut-up images of the brand, such as baroque detailing, the Greek key, and the VERSUS VERSACE logo can all be spotted on the eye catching print. This first SUPERGA x VERSACE VERSUS model is made with a cotton upper and a sole of vulcanized natural rubber, with a fabric SUPERGA label. The VERSUS VERSACE logo sits at the heel, which alongside the personalized box testifies to the uniqueness of the collaboration.
Below: Colourful and fun for all occassions! I want a pair:-P
The limited edition collection is available for sale now. Pick up a pair for US$150 or £99 in select Versus Versace boutiques and Superga stores, as well as and (Note: Although these shoes are intended for the ladies, sizing runs thru till size 11 which will fit guys’ feet.) I want a pair!
Source: Versace, Superga

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