Below: A sense of style cultivates from young...:-P
Burberry Launches artofthetrench.com
Street style has garnered tremendous influence on how common people dress and created immense inspirations for fashion fans. All thanks t0 famed street style photographers such as The Sartorialist, Jak And Jil and Garance Dore using their keen eye and great intuition for trends to bring you inspirations of how real people from all corners of the globe dress.
Burberry has always embraced user generated content (Facebook, twitter, youtube are now an important source of information in this internet savvy generation) and celebrated the influence of the blogging and social networking community. So it comes most natural that Burberry is one of the first fashion houses to tap into this social trend and launches a digital platform, artofthetrench.com, that allows everyone to share and inspire each other.
Launched just today (9 Nov 2009), the site will be an ongoing project between Burberry and some of the world’s leading image makers, building a living testament to the trench coat with regular collaborations being announced.
Th site invites users to submit their own portraits to feature on the site, creating a body of images that reflects a personal take on the trench coat style across the globe. Fashion and dressing is all about individuality and creativity. It is most interesting to see how the classic icon of the house of Burberry is intepreted in daily lives of real people.
"Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one - I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it."
Christopher Bailey, Burberry Creative Director
For the launch of the site, Burberry Creative Director Christopher Bailey commissioned none other than everyone's favourite street style photographer, Scott Schuman of The Sartorialist to document a collection of photographs of trench coats wearers.
For this first collaboration, Scott has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months.
Visitors to the site will be able to favourite and comment on the portraits and share these over their own existing social networks including Facebook and Twitter.
The power of the people in fashion:-) Good job Burberry! Can't wait to see how the site will evolve over time with increasing submissions. So grab your cameras, share your style on artofthetrench.com!
Source: Art of the trench, Burberry