Wednesday, 3 March 2010
My MANy Bags News #201
Brian Atwood Leaves Swiss Luxury Brand, Bally
First reported by Daily Front Row in October 2009, Brian Atwood is now confirmed to be leaving his post as creative director of Bally. The designer just presented his last collection for the label for Fall 2010 and is moving on to focus on his own label. Atwood has served in this role since 2007, when he was hired by the 159-year-old Swiss brand to revamp and revitalize its image. However, in April 2008, Bally was sold to Labelux Group, a holding company that has recently purchased significant stakes in Derek Lam, Solange Azagury-Partride, and Zagliani.
It's rumored Labelux wants the brand more focused on its Swiss heritage, as exemplified by the Spring 2010 Bally ad campaign, featuring Christy Turlington against a background of Alps.
No news yet on who will fill Brian Atwood's shoes upon his departure.
Source: Daily Front Row