Below: Click on image to enlarge for better view. Being a model these days means you have to know how to do extreme posing! Love this new image for Bottega Veneta's first dedicated men's ad campaign!
Below: Get some waist muscles going! Bend!
Bottega Veneta Fall Winter 2010 Ad Campaign
Once again, Bottega Veneta hands over the photographic helm of their Fall Winter 2010 advertising campaign to renowned artists instead of the usual fashion photographers. Nan Goldin did the photography for Spring Summer 2010, and now Robert Longo who is renowned for his work “Men in the Cities” (created in late 1970s and early 1980s) depicting men and women in business attire contorted in extreme positions. Longo, who works in a wide range of media including sculpture, painting, drawing, photography, and film, has a virtuoso talent for evoking complex themes with simple, powerful imagery. His graphic style has sinced influenced photographers for decades.
(I wonder if Gucci and Lanvin's Spring Summer 2010 ad campaign which sends models such as Natasha Poly in the most contorted poses was inspired by Longo. Who knows:-P)
I love the new campaign images. A very dynamic and focused visual style, drawing on the power of the subject in the purest of colour tones, black and white. And the brand's first men's dedicated ad campaign is most welcoming for the new season.
“I have always admired the strength and individuality of Robert Longo’s ‘Men in the Cities’ images,” says Tomas Maier, Creative Director, Bottega Veneta. “This collection, with its dark palette and emphasis on line and movement, seemed well-suited to his graphic approach. Also, this is the first time we are focusing on both the men’s and women’s collections and I thought Robert would be the ideal artist to bring the two sides of the brand together. I’m very pleased with the campaign — the images are quite extraordinary.”
Source: Bottega Veneta