Wednesday, 15 September 2010

Ad Campaigns And Catalogues #158


Below: Fendi Fall Winter 2010 bags sees the return of the gorgeous Peekaboo tote in all manners of luxurious materials. The fur one is exceptional as does the python skin version!



Below: Peekaboo tote in patchwork suede with animal print lining or bright cheery yellow with tiger stripe lining...


Below: Classico range is new for the fall winter line up, celebrating La Dolce Vita and 60's Italian cinema. the minimal design and classic looks are reminiscent of old world glamour of movies and the style icons that spin off from it... Find structured totes (
Classico Nº3), with shoulder strap options (great for work)... or


Below: Textured calf leather to emulate wild boar skin (with the exposed pores on the skin) and reinforced brass corners... Classico Nº5 and Classico Nº4



Below: Fendi Baguette is also updated with denim, leopard haircalf and fur...



Below: Selleria leather range with exposed stitching along the edges... love the red colour of the leather...



Below: Or twins tote in colourful python...



Fendi Fall Winter 2010 Womens Bags


Fendi is not always known to be at the forefront of desirable bag designs. Often than not, their creations have a shock value that usually initates a 'belching' response. Their saving grace for the past few seasons have been the wonderfully chic and timeless Peekaboo tote. So for this new Fall Winter 2010, the Peekaboo bag has again recurred on the line-up and being reincarnated in gorgeous fur (Fendi's expertise) and exotic python. There are also patchwork suede and gorgeous tiger stripe lining in cheery yellow leather. Simply gorgeous in my books.

With the new season, Fendi also introduces their new Classico range, a celebration of La Dolce Vita and the house's strong ties to 1960's Italian cinema. Brass corners, structured shapes in formats of totes, shoulder bags are offered in textured calf leather emulating the texture of wild boar skin (recognisable for the pores on the skin), suede or Zucca fabric variants.

The Classico range looked promising, being seen in the hands of model Abbey Lee Kershaw right after the Fendi Fall Winter 2010 show early this year. I like the touch of nostalgia and old world glamour, minimal branding and the option to personalise with your initials on the bag tag.

Beyond these 2 ranges, there are also reinterpretations of the iconic Fendi Baguette. It may be a hit many years ago (even featured in Sex And The City where Samantha and Carrie went hunting for fakes ones in LA, you can see the appeal of this design back then), I wonder is it relevant now, even when crafted in fur, leopard spotted haircalf leather and denim. Has this bag seen it's glory days passed? U decide.

Other offerings in the range include the twins tote (Olsen twins inspired) in mulit-coloured python and Selleria range of bags with their signature exposes hand stitching around the edges.

Which ones do you like? Or Fendi is just taboo on your closet options? I know I am a fan of the Peekaboo, guess that is suffice for the time being.

Source: Fendi

3 comments:

Jenny said...

The Peekaboo is so hot - I want it SOOOO BAAAAD!

Shane Bailey said...

Peekaboo's still peekaboo with its classic style, but I'm really not sure about the Classico, seems a bit "dusty" for me. I think that's what Fendi needs right now: a Twist for its classic style~~

Anonymous said...

I'll take that patchwork suede Peekaboo if it still ships with the longer shoulder strap…