Ad Campaigns And Catalogues #218

Below: Acclaimed trend-forward Thai fashion label, Greyhound presents an interesting menswear collection based on the theme 'Wish you were here. Wish we were there.' for Spring Summer 2011. A good interplay of outdoor elements on smart urban tailored wear... Love the landscape print blazer as featured below...

Below: Hiking equipment details such as the metal brass hook on the blazers are unique and interesting...

Below: Embroidered beetles on a shirt... quirky!

Below: Lovely thicked soled lace-ups too!

Greyhound Spring Summer 2011 Menswear

'Wish you were here. Wish we were there.' This was the theme for acclaimed Thai fashion label, Greyhound's Spring summer 2011 Collection. The collection taps on the idea of city people who lacks time but still with a yearning and passion to be outdoors for adventures rather than staying in the city. It's an interplay of a mental state of mind of wanting to do something but confined by the restraints of physical reality.

Outdoor landscapes and hiking influences are in abundant play on the menswear collection. Blazers, t-shirts with a scenic landscape print were key pieces that stood out and form the basis of the collection. Detailing from hiking equipment such as metal hooks, horn and stone buttons, thick soled footwear are juxtaposed with smart city wear of tailored styles. Call it 'geeks' unleashed outdoors... I love those beetle embroidered shirts for quirky geek chic! Of course, the landscape print blazer with 'hiking' wedge boots is an outstanding example of contradiction, a melding of sartorial and ruggedness, of urban and outdoors... definitely a 'must-adopt' in my opinion. (Click here to view the full lookbook for the collection)

Below: I so want this landscape print blazer!

Greyhound boutiques are located in Siam Paragon, Siam Center, Emporium and Central Chidlom in Bangkok, Thailand. Make sure to check out their cafés as well, which boasts the best fusion Thai/Italian cuisines in the land of smiles. I am a huge fan.

But if you reside in Singapore, TANG+CO (Tangs Department Store) in Orchard Road stocks a good selection of Greyhound. Prices ranges from SGD129 for shirt to SGD399 for a blazer. Do drop by! I know I will be this weekend:-)

Source: Greyhound via TANGS