Below: The collaboration to watch out for come Fall Winter 2013... Loewe by Junya Watanabe Comme des Garçons limited edition capsule collection marries the signatures of both brands for an unexpected street twist on Spanish luxury! Loving the men friendly Amazona 24H with an amazing patchwork front panel of leather, tartan and polka dots... Must have!
Below: Small accessories such as coin purses and jumbo pouches all came in Junya Watanabe's revered deconstructed touch but crafted with Loewe's elegance and expertise in leather craft... an interesting union of opposing styles with the most surprising of results... Highly collectible!
Spanish Luxury Meets Avant Garde Street Cool: Loewe By Junya Watanabe Comme des Garçons
Ever wondered when punk meets the refined... what chemistry will spark off from this opposing union? Wait no longer to find out. For the first time, Spanish luxury label, Loewe has tapped onto the fashion ingenuity of Junya Watanabe, Comme Des Garçons for THE collaboration of Fall Winter 2013. Get ready for a limited edition capsule collection of ready to wear and accessories, embodying the best signatures from the 2 super brands. Loewe’s exquisite workmanship and elegance is now layered over with the street cred of Junya Watanabe’s avant garde, deconstructed grunge moods.
“The idea of a bad girl or bad boy carrying a Loewe bag was what this was based on,” explains Stuart Vevers, the innovative British creative director of Loewe who masterminded the collaboration. “Junya did the wigs, I did the red lips.
“We deliberately wanted it to be surprising. The biggest part of my mission at Loewe has been to rejuvenate the brand and raise its profile. I very much saw this collaboration as a big step in that direction.” Explains Vevers.
So what to expect of this ‘brainchild’ from the 2 great minds? Good news, fans of both brands will not be disappointed. Get ready for attention-grabbing, punkesque mix of black leather, blue denim, red tartan, ripped leggings, patched trousers and, of course, exquisitely reinvented Amazona bags for boys and girls.
Loewe’s iconic 1975 Amazona bag (in varying sizes) now comes with an interesting patchwork front panel of leather, denim, polka dot and tartan (from Junya Watanabe’s Comme des Garçons archives) and finished with Loewe’s Spanish grained calf leather and Spanish craftsmanship. I definitely want the ‘Denim Patchwork and Refined Grain Calf ‘Amazona 24H’ Bag, which at a size of 44 x 28.5 x 18.5 cm fits the fashion forward guy day and night. Also look out for patchwork coin purses and pouches which bear the Junya Watanabe touch while retaining Loewe’s elegance.
Excited? Start pre-ordering your Loewe by Junya Watanabe Comme des Garçons online at www.loewe.com (For a limited time till 23 June 2013). The new collection will then be launch at Dover Street Market Ginza at the end of August and worldwide in 40 Loewe stores and via www.loewe.com on Sept. 1.
Below: Refined Grain Calf Patchwork ‘Amazona Alto’ Bag (SGD 4190)