Monday, 1 September 2008
Ad Campaigns & Catalogues #16
Paul And Joe Mens Fall Winter 2008/2009
I love the easy styles of Paul And Joe. Although the brand sometimes tends to have hits and miss in their collections, I still fancy some items they have each season. This season Paul and Joe turns to the alps and winter resorts for inspiration. Sporty styles, formal styles, you name it, you got it. Of course, adding a touch of Paul and Joe's fun along the way.
The ad campaign features an outdoor setting, high up in the mountains. It does carry thru the collection's theme, but I feel more could have been done to make the shots more dynamic and eye catching. The styling is also not doing justice to the nice designs she had in the showroom presentation.
However, when I look at the lookbook styles, there are some really nice pieces on offer. For this season, I am especially attracted to the 3rd look from the 1st lookbook pic. The white shirt with plaid detailing on the shoulders is cool. When pair with boots and slim pants, it's interesting and very on trend! I also like some of the ski style jackets, the one in grey with a fur lined hood is gorgeous! Bags are not exactly exciting, with one of them being a Burberry lookalike.
It's a pity the brand did not do very well at Club 21 Mens. They seem not to be able to sell last season's items off even during sale. Quite a few things are left even when it is at 60%. 10% more discount than other brands. The SA said it is a pity all those left on the racks will just go to the Bazaar sale. This is the 2nd time the brand failed in Singapore. First time being the boutique as operated by CK Tangs group at Wisma Atria.
If I ever drop by an area with Paul and Joe, I will still check it out. I love the brand in its own strange way. French and fun.:-)
Source: Pics from www.paulandjoe.com