Friday, 30 October 2009

My MANy Bags News #146






HRH The Prince Of Wales Officially Opens Burberry Global Headquarters

A royal honour befitting of a world class luxury brand! On 29th October (yes, It's my birthday too! How coincidental:-P), Burberry had the pleasure of welcoming HRH The Prince of Wales to officially open the new Burberry global headquarters at Horseferry House in Westminster.

"We are honoured that he will officially inaugurate the building and take the time to meet the amazing team. It is a privilege to share Burberry's unique heritage and strategic vision as we continue to expand and celebrate our Britishness around the world." said Angela Ahrendts, Burberry Chief Executive.

Burberry design teams took HRH The Prince of Wales through the latest collections including innovations of the classic Burberry trench coat and trademark check. The visit also included a presentation of the brand’s latest digital innovations including a demonstration of the new Burberry digital platform artofthetrench.com.

Led by Christopher Bailey, the dynamic interior of Horseferry House has been designed with reference to the quintessentially British values that the brand represents.

To commemorate his visit, HRH The Prince of Wales was presented with a gabardine walking jacket made at the Burberry outerwear factory in Castleford, North Yorkshire and an iconic trademark check cashmere scarf made in Elgin, Scotland.

A well deserving royal recognition for Burberry. Congrats Burberry! Hope to visit the building again soon. It was such a great experience to be in the building at the recent Burberry After Show party. Impressive space for an even more impressive team of creative minds who gave us immaculate designs.

Source: Burberry

1 comment:

Strutt said...

ahh Burberry
has me addicted
i love the collection

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