Friday, 22 October 2010
Ad Campaigns And Catalogues #167
Prada Spring Summer 2011 Womens Bags, Shoes And Accessories
Preview of the new Prada Spring Summer 2011 womens accessories collection that will hit stores next year! Yes, fashion is so fast, we are way ahead of time to know what's on offer even for the coming season. Good for consumers to plan their purchases:-)
After seeing the Men's Spring Summer 2011 collection here. What do you think of Prada's Spring Summer 2011 women's accessories? In my opinion, the pieces make a strong graphic statement. Bold use of pattern, in colourful stripes created a impactful visual language (Kinda reminds me of prisoner's uniform from yesteryear:-P). Colours are exciting, bold and loud (Especially the ultra bright blue which seemed to be the key colour for Spring Summer 2011). You cannot help but be noticed. The ultra thick wedge sole are key design traits for footwear. Applied on brogues, peep tops, heels... you name it, you got it. Woven leathers in multi-colours are also an interesting choice of material (although they feel very Bottega Veneta).
The bags also play heavily on graphic pattern, with almost every handbag created made from canvas and accented with leather buckles. The blue and white ones evoke a strong nautical holiday sensibility. Beyond bags and shoes, those colourful fur boas are a standout and looking incredibly seductive!
Having 'sing' all the positive points of the collection, it's time to get brutal. Sad to admit, the entire collection runs on the 'NON-PREMIUM' side, but more casual. Canvas material no matter how gorgeous, is still fabric. Devoid of any hardware, it looked even less expensive. Leather buckles may seem like a innovative alternative to metal, the way they have been crafted looked less polished.
Sorry, Prada. For the amounts these bags and shoes are going to fetch, I think there is a need to balance design and 'looking the price'. I guess Prada fans will appreciate the design concept, but I will think twice in terms of idea vs. price. Call me practical and want my money's worth.