Wednesday, 15 December 2010

Ad Campaigns And Catalogues #181

Below: Burberry Prorsum Prefall 2011 Menswear... time to start introducing colours while retaining winter themes...

Burberry Prorsum Prefall 2011 Menswear

Prefall (Cruise) collection often taps on the commerciality of a brand's designs. Often than not, these highly wearable ready to wear pieces are high on profit making capabilities but lower on design concepts.

However, things have taken a turn these days with designers paying more attention to Cruise collections. It is an opportunity to reintroduce colours of warmer months to come while retaining the 'winter-y' themes to their 'winter gear weary' customers.
Burberry Prorsum's Prefall 2011 Menswear is one such noteworthy collection. Seeing spots of tangerine, honey, camel and sky blue is a breath of fresh air amongst the abundant dull winter hues. I love the bolder colour use in this Burberry Prorsum Prefall collection, something that has been missed since many seasons.

Silhouettes are narrow and fitted, creating a smart appeal without being too suffocating. Smart tailoring synonymous with the brand is prominent in the collection. I love the fine corduroy suits in gorgeous reddish browns, refined and elegant for any occasion. The tangerine trench is a definite attention grabber, one of my favourites too, casting away the traditional subdued hues of khakis or blacks.

Cosy Fairisle wool jumpers beckons to be worn...ideal for cuddling around a fireplace during X'mas time with loved ones. The colourful patterns adds an appropriate cheery mood. I am usually not a fan of shearling coats with their weight being a burden on top of all the thick winter gear you wear. But the plaid pattern shearling coat in this collection makes me want to grab one immediately for myself! I love the plaid patterns:-)

On a last note, I am lusting over those rubber sole lace-ups that fuses trainer soles with classic mens footwear. Rich brown tone ensures it goes with anything, as seen throughout all the lookbook pics.

Love this collection. It's a testament yet again to Christopher Bailey's savvy taste and vision. If only Singapore weather allows for such gorgeous layering... this Burberry Prorsum Prefall 2011 collection will be sure to take away quite a bit of my clothing budget!

Source: Burberry Prorsum

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