Tuesday, 14 December 2010

Great Minds Think Alike #27

Below: Fendi's lookalike enamel bracelets with F initials... similar idea to Hermès Clic Clac H Bracelets... yay or nay?

Fendi Bi-coloured Enamel Bracelets vs. Hermès Clic Clac H Bracelets

If anyone is willing to pay €399 for an Hermès Clic Clac H Enamel Bracelet, then why would him/her then turn their shopping radar away from Fendi's Bi-coloured versions when it is only €162.92 (less than half the price and twice the colour! Available at www.luisaviaroma.com).

Perhaps this is what the house of Fendi is thinking when they launch this series of bracelets. The great resemblance of their bracelets to Hermès Clic Clac H is very evident. Logo initials, enamel coloured coating, hinge closure...

However, do producing lower priced similar designs truly work that way into a consumer's shopping mindset?

What will Hermès think about these? Is copying truly flattering? Will you buy into these 'cheaper' versions bearing not the 'H' but 'F'?

Food for thought.

Source: Fendi, Hermès


SE@N said...

The F looks cheap; the H does it better...

LeXa said...

I have to say that i didnt like the F i have the H in white/gold so i rather spend more than to get the F..love ur blog..