Monday, 27 December 2010

My MANy Bags News #288

Below: Blackjack rebranded... New Club 21b debuts in Jan 2011!

Blackjack Rebranded As Club 21b In Mid Jan 2011

To further reinforce Club 21's position as Singapore's most cutting edge fashion retailer, the brand is having a little spruce up on their multi-brand store, Blackjack. This initiative is to provide more tandem of the Blackjack brand to existing Club 21 multi-brands and to inject newer, more exciting shopping experience for their customers (Namely you and I!).

Blackjack will officially adopt the new name Club21b come mid Jan 2011. With this new name, the store will spot a bigger 330 sq metres retail floorspace, occupying both the existing Club 21 collectibles and Blackjack stores at Forum Shopping Mall, Singapore. Club 21b will spot brand new interiors to showcase existing favourites the likes of Julius, Mercibeaucoup, Ne-Net, Aviatic, McQ by Alexander Mcqueen and new brands such as Theyskens' Theory, Liberty of London, Opening Ceremony x Chloé Sevigny, Golden Goose and many more. The new pure and minimal space, housing both mens, womens and accessories is designed by Koichiro Ikebuchi of Atelier Ikebuchi. The decor will bring out each individual brand's personality, keeping up with their different characters, but not outshining them. I can't wait to see the new face lift given to the store and also check out the new brands that resonate most with fashion fans who swears by eclectic, avant garde styles.

2011 better come soon! Such injection of exciting retail news makes the new year something to look forward to:-) I have been a fan of Blackjack since the longest time due to their stockist of super interesting Japanese brands and more. Now Club 21b just made shopping there double the pleasure!

Club 21b will be located at unit #01-07 (opening mid Jan 2011) and #01-10 (opening mid March 2011), Forum Shopping Mall, Singapore.

Source: Club 21 Global

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