Below: Daria Werbowy in Balmain SS2011 Ad Campaign...
Balmain Spring Summer 2011 Ad Campaign
Balmain may look disastrous and cheap shabby chic this Spring Summer 2011, undeniably, the collection makes great photography material. All that punk couture detailing (safety pins and studs) in the individual pieces seemed a given to add incredible textures to pictures.
This attribute is most evident when worn by the right model, such as Daria Werbowy and shot by the best photographic talents out there in the fashion scene, Inez and Vinoodh. I love the simplicity of Balmain's SS2011 Ad Campaign, no elaborate backdrops and settings, no complex colours, but monotone treatment to create an 'art house' feeling. The campaigns pics somewhat looked unpolished that gives it the street edge that resonate well with the theme of the punk collection.
I also love Daria's pose, quite unusual in body language and facial expression... Even the styling turns Daria into almost a different person. The short slick back hair which makes her almost unrecognisable.
Balmain has a way of transforming opinions about their collection thru their advertising and lookbook. The power of persuasive marketing. Suddenly, the tattered and 'DIY inspired' SS2011 collection don't look half bad afterall...