Ad Campaigns And Catalogues #145

Below: Hoodie on a double breasted blazer? Love this idea of sartorial meets sport!

Below: Pixelated camouflage patterns on shorts and pants... for the urban warrior?

Below: Contrast patterns add visual appeal to the classic gingham checks shirt...

Below: The 'Dreyden' blazer, a perfect example of J.Lindeberg's design philosophy of combining fashion and sports. The blazer has been incorporated with innovative sports functionality...

J.Lindeberg Spring Summer 2011 Menswear

Inspired by urban cyclists, J.Lindeberg upholds the brand's design philosophy and created yet another highly wearable collection infusing functionality of sports attires with modern menswear.

Technical functionality usually reserved for activewear can be found in J.lindeberg's Spring Summer 2011 tailored pieces such as the 'Dreyden' blazer, which has been incorporated with mesh membrane to expedite moisture evaporation, a 4 way stretch for ease of movement and a reflective collar for night visibility.

Technical innovations aside, there are also some highly noteworthy designs in the collection, such as pixelated army prints for a touch of urban camouflage (love those pants and jacket look!) and contrast patterns to enhance visual appeal of classic gingham checks shirts. I also adore the fusing of a hoodie with a double breasted blazer, softening the austerity of this formal jacket and making it urban with a touch of sporty attitude. Proportions have also been streamlined, shortened and tailor closer to the body ensuring a sharper silhouette.

A highly wearable collection with magnificent details to be discovered by the most savvy of urban dressers. Now that we have Fifth Ave Shoe Repair in Singapore, who wants to bring another Scandinavian gem, J.Lindeberg to our shores? Hope it happens one day!

Source: J.Lindeberg