Monday, 20 September 2010

My MANy Bags News #263


Watch Livestream Of Burberry Prorsum Spring Summer 2011 Womens Show Here!

Yes, it is time yet again for us to be impressed by Christopher Bailey's wonderful creations for Burberry Prorsum. London Fashion Week is here and Burberry has continued its showing on home ground for their women show. So excited to see what's coming for the brand's Spring Summer 2011 womens collection!

I wonder what surprises will Christopher Bailey have in store for us this time... I love his take on menswear for Spring Summer 2011. Heritage Biker boys with plenty of bad boy attitude! So will the women's show share the same inspiration or will there be more to expect? (I hope!)

If you are keen to find out, what better way than to catch the live streaming of the show here on my blog!

Mark your calendars, definitely worth losing sleep over (at least for those of us in Asia) :

Date: Tuesday, 21 September 2010
Time: 4pm, London Time (or 22:30hrs Singapore Time)

I know I will be watching!

For fans who cannot wait any longer to wear the gorgeous pieces seen on the show, more good news... Burberry has set up 'retail theatres' in 25 flagship stores worldwide for exclusive online purchase after the livestream. (These stores range from Boston to Toronto, Dubai to Mumbai and Hong Kong to Singapore! (For once, we are included!)

Below: Buy the pieces right off the show while you watched the live-streaming!


“We are really excited to be launching 'Burberry Retail Theatre' enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi faceted content all over the world, directly to our stores, creating a modern and pure brand environment. Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just 7 weeks.“
Christopher Bailey, Burberry Chief Creative Officer

Customers in store will explore the collection through iPads where they will be able to buy immediately through a custom-built Burberry app following a private viewing of the show on high definition screens spanning 3x3 meters with pioneering surround-sound creating a heightened show experience.

Customers invited to in-store events also receive digital invitations with a personal video message from Christopher Bailey today. How's that for a personal welcome?:-P

Below: Here's some of the cities who will host the retail theatre event in their flagship Burberry stores... SIngapore is included!


For fans who did not managed to attend the exclusive 'Retail theatre' concept event in store, fret not, you will also be able to purchase pieces immediately afterwards online at burberry.com

What's left to do now is to get those magic Visa cards ready and credit maxed!

Source: Burberry

1 comment:

Nate Van Duyn said...

Thanks very much for the info!