My MANy Bags News #31

Below: Mackage Website and Fall Winter Ad Campaign

Below: MTV VJ Tim Cash seen in his Fall Winter 2008 Mackage Coat

Below: Mackage Spring Summer 2009 'Eliot' Rain Jacket...folds into a pouch!

Below: More Mackage Spring Summer 2009 collection

Below: John Legend in his Mackage 'Adrian' leather jacket, Spring Summer 2009 collection

Introducing Mackage Menswear...

As one supermodel's famous words sums it all up in the world of fashion, " In fashion, one day you are in, one day you are out." How true can that be.:-P Make or break, fashion industry is full of surprises and new talents are constantly being pushed to the forefront of attention, fame and fortune:-) So we should always support new and upcoming brands, who knows, they may rise to become the Vuitton, Prada and Gucci-s of tomorrow.

On Thurs this week, I got an email from Taylor of Tractenberg & Co, a PR company that handles the publicity of a fashion brand called Mackage, an outerwear fashion label. It seems my humble blog has found its way into the reading material of Taylor and she (I am so sorry! I made a mistake of assuming you are a guy...apologies!) emailed me to ask if I am interested to check out Mackage's collection and perhaps a story about them on my blog:-)

I welcome the opportunity to discover new labels. It is good always to have an extra alternative to add to your shopping lusts.:-P Of course, I do have some standards and it's not always that I will accept doing a write-up on new brands. To my delight, Mackage is one promising outerwear brand that I got keenly attracted to. Check out their website! Well designed and inspirational in terms of their fall winter advertising imagery. I thought the photography was exceptionally well done and successfully captures the fall winter attitude. Their fall winter collection features military detailings and very sharp tailoring. I also get the vibe of an eastern European styling, or perhaps equestrian inspirations in the clothing presented. It's smart military officers out to kick some butt in the fashion scene! Fierce!:-)

For their new spring summer 2009, their collection continues the sharp, sleek silhouettes, but features more urban, utilitarian inspired looks. Biker style leather jackets and trench coats dominates the collection. Grade school pals and founders/designers of Elisa Dahan and Eran Elfassy even challenged the conventions of a jacket, and found a way to innovatively synthesize outwear and bag! (My favourite fashion item:-P). The piece is called Eliot, a rain jacket that can be compacted small enough to fit into a briefcase or simply use it as a handheld pouch. Cute:-)

Check out the other cool styles from the images attached:-) Or alternatively, go to their website and read all about the history, collections and design philosophy of the brand.

Mackage is being retailed in North American stores such as Saks, Bloomingdales, Henri Bendel and Neiman Marcus.

Happy shopping! And thank you Taylor:-P for all the help, info and pics!

Source: www.mackage.com